Competitive Surveys:
When introducing a new product to a Walmart shelf, conducting research and competitive surveys is essential to gain insights into various aspects of the market and the competition. Sales Marketing Services provides competitive surveys for retail products, packaging design, and modular to help create a product marketing strategy for Walmart and Sam’s Club.
Competitive surveys for retail products include:
- Identify the key players in the market and their product offerings.
- Evaluate the strengths and weaknesses of competitors’ products.
- Determine the price range of similar products in the market.
- Identify opportunities for product differentiation and innovation.
- Analyze consumer reviews and feedback to gain insights into customer preferences.
Packaging: Analyze the packaging of similar products in the market.
- Identify packaging features that are most attractive to consumers.
- Determine the effectiveness of product packaging in protecting and preserving the product.
- Evaluate the ease of use and convenience of packaging for consumers.
- Consider the environmental impact of packaging and identify opportunities for sustainable packaging solutions.
Modulars: Evaluate the modular configurations used by competitors in the market.
- Identify the strengths and weaknesses of competitors’ modulars.
- Determine the effectiveness of modulars in showcasing products.
- Analyze consumer feedback on modulars to gain insights into customer preferences.
- Identify opportunities for modular innovation and customization to fit specific product needs.